How the 'forever tote' became the It bag du jour - and a greenwashing ruse

From museums to wine bars, businesses are enticing consumers to carry logos on their arm. Demand is high, but the life cycle shortThis year's It bag isn't made by any of the usual designers. And if this bag could talk, it wouldn't say "calf leather" so much as "wash me at 40C". What's more, in an ideal world, you would never want to buy another again.The "forever tote" is big business. Usually made from calico, an unbleached cotton designed to be reused, it's similar to the cotton bags you have balled up at the bottom of a drawer, except it's sturdy, with a reinforced base and handles, sometimes a pocket, often coloured (Yves Klein blue seems especially popular), and always conspicuously branded with logos. Demand is high. Continue reading...